How to Spot Fake Reviews

Fake reviews are becoming more common on Google than ever before. The algorithm in place is obviously not designed to see the new type of review that is getting past their anti-spam system, and this is giving an unfair advantage to undeserving companies posing as reputable and trustworthy. This new, “Slow Drip Review,” is basically […]

A Deeper Look

When anyone searches for just about anything on the internet, most of us tend to rely on user reviews.  We all have our own systems, with some people looking for how many, while others will only look to read the poor ones.  But what about the fake ones?  When speaking of contractors, since that’s what […]

Be Suspicious

When searching for a contractor, I always urge potential customers to check various sources instead of relying on one website.  Besides looking through the usual, Google, Yelp, Angie’s List, etc., I also suggest Googling a company’s owner to see if there’s anything you can find on them, but also not being afraid of using the […]